Link Building In SEO

They say that, in the SEO world, links work just like roads: they guide visitors towards a certain site. Therefore, your main goal, when owning and developing an online business, is to keep on building roads up until you will find yourself in the middle of a great intersection. In other words, and sticking to the above metaphor, you have to keep building up until all roads lead to you.

Link building is one of the most important SEO activities. In order to understand why it plays such an important role, just keep in mind this: Search Engine Optimization requires both on-pages and off-pages actions and improvement. The on-page is content related. Make sure you have good, informative, funny, personal articles, well-structured information, include the right amount of keywords and so on and so forth. Content optimization happens in house but it is not enough to ensure good traffic and ranking.

The biggest part of SEO takes place off-page. In other words, after you build a new site or gave the old one a complete make-ever, the really difficult part starts. And it is all about link building. And it requires a lot of hard work and patience. In order to see an improvement in your site’s position on the search results list, there are some things you must consider.

Links are important but not all have the same value in the search engine’s eyes. It all comes down to the reputation and status the site linking to yours has. All search engines keep in high regard websites belonging to colleges, universities, government institutions. On the other hand, you will get the red card if they see any recommendation from porn or gambling sites. So, be careful and don’t rush into getting more links as possible. Quality is much more important than quantity.

There are many ways to increase your link collection. The easiest one, but also the most expensive is to just buy them. If that’s not feasible for you, just do what bloggers way: link exchange. Registering the website in directories is good but providing well-written articles to article directories will work wonders. These are only a few of the many ways you can build links for your site. Just be careful not to gather up a collection of useless, unreliable and cheap links. It will only harm your ranking.

Link Building – A Easy Search Engine Optimization

Success in life comes through building and sustaining both personal and professional relationships. As human beings, we strive to be at the right place at the right time in order to make the right connection. We quickly learn that each right connection links to another and before we know it, we are part of a network.

Do you wonder why your site does not receive the traffic you believe it deserves? The only people visiting your website are current customers. Where are the new customers the web designer promised you? One of the most overlooked steps in creation of a website is Search Engine Optimization (SEO). We like to think that search engines will crawl our website and shazaam, like magic, we appear at the top of the results for our keywords. Unfortunately, it rarely works that way. We need to build relationships or “links” to our sites. While this can be a daunting endeavor, it can be very rewarding.

We are going to look at link building theory and practice. How do you let the world, more accurately the web, know you are open for business? Where do you begin building links? What about link building software? What are directories? Who are your top competitors? Who links to them? How do you ask for a link? Do you want reciprocal links? How many links do you need? These are the questions all website owners and link builders need to answer.

Search engines look at links as votes. The more links your website has, the more votes it has to be number 1, or the “authority” on your subject matter. Not all links are created equal. Links from more popular websites are weighted heavier then links from less popular sites. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The link text will help you rank better for your keywords. If possible get into the major directories. Avoid FFA’s or “Free For All” link farms.

How Do You Let The World Know You Are Open For Business?

PR or public relations. The way most link builders will approach this is to create a press release that is disseminated to the right people. How do we know we reach the right people? In a recent talk with Eric Ward, the father of link building, I learned that most of the press release web services allow a person to subscribe to items that interest them. If a person runs a widget website and is interested in widgets, they will receive any press release that is related to widgets. Often, they may list the new widget information on their own website. That’s an easy link. The press release itself is another link. Yes, it may cost a bit of money to draft and the service may not be free, but you have built several links with a simple press release.

Link Building Software

Link building software automates the task of collecting relevant sites and their contact information, based on keywords. Many of the available software packages include an automatic contact manager that allows you to contact sites with very little effort. It is generally excepted that you should not use the automatic contact features. Instead use the software to identify sites and contact them manually. Many webmasters feel the automated emails to be spam and will reject, with prejudice, any site that asks for a link using them. Software should be used in addition to other link building strategies.

The Directories

The major pay for inclusion directories include Yahoo and Business.com. These directories charge to be included in their database of websites. They are often used by major search engines to help determine rank. Don’t forget the free directories such as the ODP and joeant.com. The ODP (Open Directory Project) is at http://dmoz.org. They are selective on the sites they include. Not all websites will be able to obtain a link at the ODP. joeant.com on the other hand is very easy to get into. You will have to join to enter your site into their database, it’s very easy to do, and is a super easy link to obtain.

Who Are Your Top Competitors?

It is important to seek out your top competitors, the websites that are ranking on the first page of search results for your keywords. Knowing who is at the top, and who links to them is the first and foremost part of link building.

Who Links To Them?

Returning to our link building is like life analogy, imagine you operate a linen laundry. As a linen laundry owner, you wouldn’t want to network with people who are involved in high technology or manufacturing. You would want to network with people who are in the hospitality or closely related industries. Restaurants, hotels or people who interact with them on a frequent basis. That is if we have a website that deals with the latest widgets and widget reviews, we wouldn’t want to waste time seeking links from automobile manufacturers (unless the widgets are automobile related). We want links from other widget and widget related websites.

The easiest way to determine who is linking to your top competitors is to use the link: command in your search engine of choice. The Google link command seems to be broken, so use a search engine other then Google. For an example we will use a fictional company URLProject, with the URL of http://www.URLProject.com. URLProject is at the top of the search engines for your search term “widget reviews”. Because of this, we want to see who links to URLProject. Just enter “link: URLProject.com” (without quotation marks) into your favorite SE, other then Google of course.

(Editor’s Note: The Google link command was working when checked by SiteProNews.) Follow this procedure for the top 5 or 6 sites that use your keywords. Compile a list competitor websites and their incoming links. We will use the list as a source for our link building strategy.

Asking For A Link

We now have a list of website pages that link to URLProject and can now see if we can get our site listed on the page as well. You will need to visit the pages listed. It is important that when you write an email to a webmaster that it is obvious you have visited the site yourself and that it is not a machine generated email (spam). You will need to determine the email address of the person you need to send your request to.

Be sure to state why you deserve to be listed on their page, as well as a few compliments about their website, and your contact information. Be courteous and succinct. Most webmasters have little time to deal with their daily tasks. Most important, ask for link text that uses your keywords, not your company name. Using our widget example, you would ask for a link with the text “My Life Cycle reviews”, or in HTML My Life Cycle Reviews.

Reciprocal Links

Generally, reciprocal links are not weighted as heavily as non reciprocal links. I usually only offer a reciprocal link if I really want a link from a high traffic site that demands a reciprocal link.

How Many Links Do You Need?

Your work at link building will never end. The good news is that as your site becomes an authority on your subject matter, websites will link to you on their own.

Your Options

You have three options when it comes to link building. Hire someone, don’t worry about it or Do It Yourself. The first option is a good option, but, it can be very expensive. Professional link builders often charge $20 a link + the cost of the link (yes, websites sell links). As you can see, this can add up quickly. Building a hundred links through a professional link builder could easily cost $2,000!

The don’t worry about it option doesn’t cost a thing. But, don’t expect any traffic. The World Wide Web is a collection of links. Each site pointing to other sites. Without links, your otherwise brilliant and insightful website will slowly die a horrible lonely death. This article is written with the DYI’er in mind. I wish you good luck in your link building adventures!

Power Linking to a Powerful Marketing Campaign

As the old cliché goes, change is inevitable. This statement holds true for practically anything and everything in this world, including business and marketing strategies.

In this increasingly connected world, people who work in the field of marketing have had to adapt to the change, so online marketing was born.

One of the current buzzwords in the online marketing world is power linking, but what exactly is power linking?

There’s really no one definition of power linking, but it is usually described as a marketing strategy employed by some webmasters to increase the number of people going into their respective websites.

How exactly they do that, we’ll discuss later.

Now, what are the benefits of power linking?

Well, there are a lot actually.

First of course, is increased inbound traffic for your website. Power linking helps get more people to visit your site, which of course is essential if you want your marketing campaign to be successful. Increased traffic is the single most essential thing for a good marketing campaign.

Second is improved quality of your traffic. You’ve already got more people visiting your site, but through power linking, you’ll get more people who are interested in your site’s content to visit it more often. Through power linking, you are able to target consumers very easily.

Lastly, you will see a dramatic improvement in your search engine rankings. Watch your pagerank go higher and higher by power linking. This is a big help for any website, let alone a business website.

Now, how exactly is power linking done?

Well, one way is by exchanging links with other sites. But it’s not just any other site you should exchange links with. There are certain guidelines to follow to really gain more benefits through power linking.

First off, you should only trade links with sites that share a similar target audience. That way, both your site and the one your trading links with benefit from increased traffic.

Then, you should make sure that the site your trading links with has a clearly visible text link that will be easy to spot not only for site visitors, but for search engines as well.

Next, the site your exchanging with should not have over 50 links in a single page. Most search engines ban pages with too many links in it, so it won’t do you any good if you have your link posted there, and that’s not how you make power linking work for you.

You also have to make sure that your power linking with a site that has a static html link page, so the page doesn’t move around much. This way, search engines can keep track of it.

There is also etiquette when power linking, so there are some things to remember when power linking.

One is that you should place a link before asking for an exchange. It’s simply rude to ask for a link when you haven’t linked yet. You should also give out exact URLs when power linking to make it easier to link directly. Also, never ever spam for link exchanges. Most webmasters will just ignore it, and it’s quite rude as well. Lastly, never delete a link for no good reason. It’s just not the proper thing to do when power linking.

Now that you know how power linking is done, nothing should stop you from reaping all of its benefits. So go ahead, and power link your way to a successful marketing campaign.