Without a Throne of Links-King Content Has Nowhere to Sit in the SEO Kingdom

There will be many that will disagree with me on this statement but the facts support my claim that content without links as a foundation is completely worthless.

I have seen many sites with an abundance of quality content and a lack of links that have no traffic. I currently have many customers that had beautiful websites prior to using my services and had absolutely no traffic. To illustrate this lets build 2 imaginary websites here.
The first website is built with loads of quality content, just page after page of well written and informative content and the website is launched live on the net. Three months go by and no traffic is showing up to visit this king without a throne. Now lets try to get some people to come and worship this king. Lets send out the messengers to let the world know that the king lives. We send the messengers and do not give them information on where the king is located (Links). Again, no one shows up. Now, Lets take this a step further, you place the message out in public that the king lives but just a general direction to him; just a posted url that is not an active link on a high traffic site. How many people do you think will copy and paste the url in their browser if it is not an active link from a small ad? Not many. Now lets look at the natural search results. This is like having the king on the top of a mountain. But this king is content and he is in the valley, he has nothing to lift him to the top of the mountain (links bring you to the top of the serps). So this lonely King dies of old age a lonely old man because he had no throne or foundation.

Now lets do site number two. This king has built his throne of links. He has links to his location all over the land and they lift him to the top of the mountain and the whole world can see him and have a clear direction to him. He is easy to find and worship because he is easy to come before. He may not have as much content as the other king but he has the multitudes to visit him and he is happy.

This may sound like a fictional story and a lot of wishful thinking, But you can have a website full of content and have no visitors. There are people out in the SEO world that would like you to believe that links are no longer a factor. Content writers that push this content is king theory because they are content writers and their livelihood depends on it. Content has its place and is very important to a website. Once you get a visitor on the site content is important. It will keep them on the site.
Let me make this one thing very clear! You will Never get any decent amount of traffic from content alone. I have listened to many people say that if you have quality content that people will flock to your website. This is totally false. How will they find you without links? Ohhhh, I see, you say the search engines. Well if you are found in the search engines, then they have a link to your website on the search engine.
You say articles? There is an active link in the resources box. No matter how you look at it, there is limited to no traffic without links.
There are several advantages to content. You can impress a visitor once they get to your site, you can convince them to use your service or buy your product. And if you have enough juice coming in from links you can get default content search results and lots of them.
Now lets look at one of the most trafficked ecommerce sites on the net, shopzilla.com. If you take a look at their website they lack in content in an awful way; nothing but links, images, and a few small descriptions. Not what I would call Royal Content. Yet they rank in the top of the search engines for tens and hundreds of thousands of keywords worldwide. I wonder why they rank so highly if content is king and links are second rate? Just for fun lets do a back link check. Here are the results. Yahoo is showing 617,505 back links, Google showing right at 254,000 links and MSN is boasting 114,850 to shopzillas credit.

When you investigate the actual facts you will see that King Content is 100% worthless without a good foundation of links to support him!

The engineers at the search engines who write the algorithms are not lacking in intelligence and have put a balanced program together to rank sites. We do not live in a perfect world. But they have done a very good job of leveling the playing field when it comes to natural search results.

If you use the whole program you will benefit from natural search results. No one component will take you to the top of any business, online or brick and mortar. You have to learn to use the complete system to thrive in any business. All of the parts work together; Links, Content, customer relations, viral marketing, Pr campaigns, and many other methods working in tandem like a well tuned engine.

Link Building Tips for Small Businesses

In the online world it can be all too easy to assume that offline business relationships no longer matter so much. The current, near-obsessive focus on social media and online marketing can make your day-to-day business acquaintances seem less important. Yet, as a small business, your offline relationships can have a big impact on your online presence and should never be underestimated.

In this article we’ll be exploring how the everyday relationships which your small business creates and maintains in the real world can be an invaluable resource when it comes to building links and strengthening your online presence.

Ask and you shall receive

The internet can be a pretty anonymous, impersonal place sometimes. Asking websites you have no relationship with to provide you with a link with no incentive for them is not likely to pay off. However, real world acquaintances are often more willing to provide you with the link you require. If you have a real life connection with a business who have a recommended companies or links page, your request may well be rewarded with a great link.

Share and share alike

Some SEO experts believe that reciprocal link building is void since the two links may well cancel each other out. However, exchanging links with another good website can help you to build up your link profile. This kind of “you scratch my back, I’ll scratch yours” relationship is much more common amongst businesses who have an offline relationship as cooperation is valued more highly.

Guest blogging

This is a great way to get links to your website and to grab the attention and interest of potential customers and clients. By supplying interesting, top-quality blog posts to related websites in exchange for a link, you could well see increased traffic and your link profile will benefit too.

Although guest blogging does work relatively well online, it is even more successful when you work with a known business. When you work with websites you do not know personally it can be tricky to ascertain what type of content suits them best and there is no guarantee that your blog will ever get posted. By arranging guest blog opportunities with contacts offline, you can get a real handle on the kind of topic and tone they want to publish. It is also much, much more likely that your blog (and link) will see the light of day!

Get out and about

There are a couple of other neat little avenues you can use to gather links for your small business by using your offline contacts. Attending local events which feature an online guest list will give you opportunities to network and could also gain you a link as a bonus. Meanwhile, online networking directories can offer you a valuable interpersonal business resource alongside yet another opportunity for link building. Win-win!

How To Void Getting Hacked in World of Warcraft

How does a Battle.net account become compromised?

Hackers will prey on your trust, naivety and innocence to discover your log-in credentials. Accounts become compromised when somebody discovers your log-in details (username & password) to the account.

Account Sharing

You share your account details with somebody you “trust”. It’s against Blizzard’s Terms of Use to share your account details because it’s so risky. Your friend could pass your log-in details to one of his friends, and so forth. Before you know it, everyone knows your account details. There is also no way of knowing if your friend has a secure computer; his computer might be infected by a Trojan/keylogger which means your account is then exposed. You might also fall out with your friend one day and he could decide to “get even” with you by stealing your gold and transferring to another realm.

Power Leveling Services

You buy a power level handing over your username & password to a complete stranger. Power leveling services are usually bought, with real money, through a website, which is just another scam to get your log-in details and hard earned cash. Once you hand over your payment, and divulge your log-in details, your account will be stripped of all valuables and the gold will be “laundered” through other hacked accounts (this gold is usually sold onto gold buyers). Finally, they will delete your characters, so they know when you have the account back, to do it all over again.

Account Buying, Selling and Trading

You buy, sell or trade your account. “I will give you mine if you give me yours”, so to speak. Once you hand over your account details the account will most likely become compromised. The guy offering the trade might appear be really friendly and honest but you should not be drawn in by it. Remember, they prey on your innocence and trust. You may even buy a stolen account and it is likely the original owner will one day claim it back leaving you with nothing.

Fake Websites

You click a link to a fake website directing you to a website that resembles an official Blizzard/World of Warcraft site. Thinking it’s real, you log into the page using your account details, which is when your username and password are emailed to a 3rd party. A typical fake website would be where you receive a whisper in-game saying you have won a free Blizzard mount but you need to visit an obscure site to get the code for it.

Infected Files

You download a file that contains a Trojan/keylogger. This means whenever you press a key on your keyboard, the keystrokes are automatically recorded and transmitted to a 3rd party.

“No problem. I will just retrieve my password!”, I hear you say. I’m afraid it’s not that simple; If you are keylogged then you should expect the scammer has the ability to also log into to your email accounts (since he knows all usernames and passwords entered since the computer became infected). All he has to do is log into the World of Warcraft Account Management page, change the registered email on the account, and finally log into your email account to verify the email change. Now your account has a new registered email which you have no access to, rendering Password Retrievel useless.

Malicious Links

You see a weblink, usually posted on a forum, and you click it. The link sends you to a web page which has some kind of invisible script designed to infect your computer with a keylogger. This can be a real problem on popular forums, including the official World of Warcraft forums. Fortunately, the World of Warcraft forum moderation team are quick to remove malicious links. Beware of clicking links!

How Do I Secure My Battle.net Account?

Follow these simple steps and you can log into your Battle.net/World of Warcraft account with confidence.

Passwords – Common Sense

Use a strong, unique password for your Battle.net/WoW account. Make sure the password is different to any other passwords you might be using for your Facebook, Email, MSN accounts etc. Don’t use simple words like “dog” and NEVER use your account name as a password!

Good password: &e5PSW:QtdH%#

Bad Password: hello

If you ever forget your password or need to change it you can do so by using the Password Retrieval service on the official WoW website. A new random password will be sent to the registered email on the account.

Blizzard Authenticator

The Blizzard Authenticator is a great way to secure your Battle.net account. It’s a little device which you attach to your account through Account Management. Once attached, whenever you log into your Battle.net/World of Warcraft account, you will be asked for your username, password and a digitally generated code which you get by pressing the little button on the Blizzard Authenticator. Without that code you cannot log into your account. The cost of the Authenticator is $6.50/€6.00 and you can buy it from the online Blizzard Store.

Update:

There is a free Battle.net Mobile Authenticator available for your iPhone.

Anti-Virus Software

You should have good anti-virus software installed on your computer. Anti-virus software protects against infected files that might contain a Trojan or keylogger. I personally use ESET NOD32 which has always done a good job but there are many good alternatives on the market. If you don’t have the cash to invest in anti-virus software have a look at AVG Anti-Virus Free.

Once you have installed your new anti-virus software, and updated the virus definitions, go ahead and run a full system scan. You should also set the software to automatically run at least one full system scan per week (I prefer nightly), preferably when you know you will not be using your computer. Most anti-virus software have options to automate system scans; I have mine setup to run a full system scan every night at 04:00am.

Firefox and NoScript

I highly recommend switching from Microsoft Internet Explorer to Mozilla Firefox with the NoScript plugin. NoScript is a really cool plug-in that cuts the risk of being infected by a keylogger.

You may have been on a forum and seen someone posting a link to something that sounds really cool. You click the link and get keylogged instantly without actually knowing it. This is because hackers sometimes use hidden code, on web sites you visit, to infect your computer. NoScript is an extension, or add-on, for Fox which automatically blocks Javascript and Java from running. If you trust a website, you click the NoScript button and tell it to allow scripts either temporarily or permanently for that specific site. It’s great.

Flashblock

Flashblock is another add-on for Firefox which blocks all Flash content until you specifically allow the content to be viewed. This is useful for avoiding potential risks with infected Flash content.

Malware

Anti-virus software is NOT enough. You also need to download and install good anti-malware software because even the best anti-virus can sometimes have problems detecting and removing threats. I highly recommend Malwarebytes’ Anti-Malware and SUPERAntiSpyware. Both are free and do a very good job.

Security Checklist

  • Buy the Blizzard Authenticator.
  • Install anti-virus software and keep it updated – scan regularly.
  • Choose a complex password.
  • Install Firefox and NoScript.
  • Pick good password – complex and unique.
  • Don’t Share your account with anyone.
  • Don’t buy power levelling services.
  • Don’t buy, sell or trade your account.
  • Check your browser status bar for masked links.
  • Use Windows Update regularly.
  • Install Flashblock for Firefox.
  • Install anti-malware software.
  • Don’t click links right away. Think before you click.
  • Treat every Blizzard email, which requests personal information, as fake.
  • Double check you’re on an official Blizzard website before entering any log-in details.
  • Make sure the log-in page is secure (https as opposed to http).