Link Building – To Achieve Higher Rankings

Whenever you surf the net, you would come across numerous links every time. Have you ever thought of the importance of these and the role played by them? It is nothing but the most effective way that points your website from a number of other sites in the internet. Link building is an inevitable part of Search Engine Optimization and hence necessary for achieving higher rankings. Everyone interested in the promotion of their websites may be familiar with the role of link building. This is considered to be a vital attribute for successful rankings in search engines like Google, Yahoo, MSN and many more.

A link to your website is a simple concept that helps to popularize your online business goals. Most people do not realize the magical effects of this technique that helps in maximizing the web presence and thereby improving the online profit. In today’s competitive world, link building is not merely an indulgence for the owners of websites and blogs, but it is an absolute necessity of the time. Page optimization efforts alone will not help in achieving the desired high rankings in the competitive keyword market.

Incorporating a successful technique to improve the ranking of your website should be given ample consideration when you are looking to promote and optimize your website. For the global popularity of a website, the incoming links from other sources and link building services plays a major role. When you are contemplating such techniques for website’s optimization, you have to avoid certain low-value inbound tactics of link building. A well-executed program is essential for increasing the “visibility” of your website. A comprehensive knowledge of legitimate and effective link building strategies would help to achieve the higher rankings.

Quality of incoming links – Link popularity is the key factor that promotes your site. The incoming links with high quality have a positive impact in attracting more traffic to a website. Compared to numerous irrelevant reciprocal links, a highly relevant single one is more effective and useful.

Importance of static, one way links – The static one-way links would help to reach the targeted audience effectively. The powerhouse for targeting keyword is to have quality incoming links from topically related websites. Direct and static links are necessary for the higher rankings in any search engines.

Compared to other Search Engine Optimization techniques, link building is considered as the most effective technique that drives desired traffic to a website. Increased link popularity combined with keyword focused inbound links would be the powerful tool to achieve higher page rankings. To reach supreme positions in Search engine rankings, link building should be made the vital ingredient of your optimization strategy. Higher page rankings are the results of a successfully implemented link building program.

Broken Link Building – The Dark Horse

When it comes to search engine optimization, SEO experts and webmasters usually fail to look beyond quality content, blog posting and press releases. But little do they realize that broken link building is probably the most underused white hat SEO technique. But before probing into how to make the most of this lesser-known beauty, let us first have a look at what broken link building actually is and what it has to offer.

What is broken link building?

Broken link building includes locating resource pages in your industry niche and relevant target markets, looking for any broken links on those pages, communicating with the person who owns the website and inform them about the broken link and then offer an alternative, a quality resource (which in this case would be the website which you are optimizing) and then take credit of a suggestion of your own resource on that very suggestion. Once you learn to do this according to the scale – i.e. finding thousands of broken links at once – then it could do your website a world of good.

To identify broken links on a page, you may use Google operators to find resources, for example, ‘search item inurl:resources’ and use a link checker like validator.w3.org/checklink to identify the broken links on a given page.

What makes broken link building efficient and effective?

Some of the benefits that make it a highly recommended SEO technique are:

• It pays back immediately and you are actually doing something valuable for the website owners. By suggesting alternative resources you are actually doing service to the website owner and visitors, while also increasing traffic on your website.

• There is no dearth of broken links on the internet, so this is a resource which you can always tap in.

• Once you supply a good alternative resource to a broken link, the website owners might get more careful about links on their page and turn to you whenever such a situation arises again in future and count upon you to provide a good alternate resource.

• Creation of content can be done in multiple ways. Also, you don’t need to create content by yourself. While finding broken links you might come across many useful resources and you may recommend the same to the websites. This might also encourage the website owners to give a link to your resource in return just because you made that much of an effort for them.

• It’s a white-hat technique, completely ethical and can be worked for a large number at a time.

How to do it?

Here are a few tips to help you carry out the link building:

• Make different avatars relevant to the different market niches and make sure to communicate with each of them.
• Don’t go over-the-top transactional. A simple ‘This link is broken, here’s an alternative’ will be detrimental. Instead try a more detailed and communicative approach.
• Learn to identify opportunities wherever they arise.
• Follow up with the websites that you contacted.
• Make sure to monitor the response because they could also hold a world of opportunities in them.
• Pick a team for finding contacts and submitting forms, each.
• Time your emails and responses very strategically.

There are countless possibilities in the world of broken link building. If an SEO expert learns to tap them, it would certainly prove to be the dark horse of all the techniques and a game-changer in the long run.

The Power of Affiliate Marketing in the Online World Wide Web World

Affiliate marketing is one of the best ways to earn revenue and generate income from your website on the Internet. It works well for people who don’t even have any products to sell! All you have to do is refer other websites that sell products, and you can make money on that. Affiliate marketing is an inexpensive way in which webmasters can make money by directing traffic to an online merchant’s website. If this leads to actual sales in the online merchant’s website, then the webmaster is paid a fixed amount or a percentage based commission.

Affiliate marketing helps in generating more targeted leads, contributes in increasing traffic which eventually leads to greater sales. All in all it increases online exposure of the merchant site which in turn helps the affiliate.

So basically, in layman’s term, what is affiliate marketing? It is basically a process, in which you use your website to refer other websites, i.e., you become their affiliate. In the online world, affiliate marketing works due to the technology involved. The referrals you send to the website you are affiliated can be tracked by online merchants through a special link. And if something is actually purchased through the referral, then you are adequately compensated by it.

Ads of merchant websites are placed on your site when you become their affiliate. A tracking code or number is assigned to you. This is known as the affiliate ID. This is a unique number meant only for you. This ID has to be included in the link that you create from an ad in your website that redirects to the merchant site.

Most merchants allow links to their page in the form of text, images, text ads, banners or a combination of all of these. Some even supply you with advanced forms of linking such as search boxes, virtual stores, storefronts, and data feeds etc.

Affiliate programs can be categorized into three types:

PPC or Pay-Per-Click – Here, a fixed amount is earned by the affiliate every time a potential customer clicks on the merchant site’s link from the affiliate site.

PPL or Pay-Per-Lead – In this, the affiliate is paid even when referrals do not necessarily become customers, but just join a program, request information or fill up questionnaires on the merchant website.

PPS or Pay-Per-Sale – The affiliate earns every time the merchant website earns through the sale made to referrals from the affiliate website. The payment is either a fixed amount monthly or commission basis.
There are lots of advantages and benefits of affiliate marketing.

o It does not take a huge capital to join an affiliate program. All you need to set up is a website. You can join the affiliate program for free.
o You will get a passive form of income 24×7.
o You can manage the work yourself without the need to hire employees. This means that you do not have to spend extra capital on employees.
o There is absolutely no need for product shipping, order processing or inventory. So you save up on all this.
o You do not need a merchant account in order to become an affiliate.
o In fact, there are hardly any risks involved with affiliate marketing. And at the same time it gives you the potential to earn a large amount of money!

Let’s look at the ways you can get started on affiliate marketing.

o The first step would be identification of merchants who deal in similar products as yours and who offer affiliate marketing programs. You should sign up for these programs. Signing up for continuity programs is a great option too. Here, payments are on a monthly basis on referring someone.
o Instead of becoming affiliate to a particular website, you could join an affiliate network that is similar to your industry. These networks are basically amalgamations of hundreds of merchants in one network. Therefore, it is easier to manage links as well as join the programs.
o You can create a website to put up product reviews. You could link these reviews to the affiliate websites.
o Merchant affiliate marketing tools can be used to create links to specific sites or products. These links can they be placed on your social networking sites, email newsletter, your website etc.
o One important thing that you must keep in mind is that you should not try to spam social networking sites such as Facebook and Twitter. It is a better option to post an affiliate link only once in a while.

Affiliate marketing is a great way to earn money online, especially if you want to start a home internet business. It works for all the people involved, the consumers, internet marketers, online merchants and of course you. So go ahead and join an affiliate program, and let the money begin to roll in!