If Websites Are The Heart Of The World Wide Web, Linking Is Its Soul

Websites are the heartbeat of the World Wide Web. The activity, the noise of the World Wide Web, the bump and grind, all takes place at the website. That’s were the action is. People seek information when they come online. That information is found on websites.

Most of us know that when you hop on board the super-highway, you get a ride like no other. You may find yourself conducting business in the cold lands of Norway, and within the very same minute you have traversed the super-highway to Hawaii. It’s that easy my friends.

Stop and ask yourself this key question, how do we get from Norway to Hawaii? And how do we get there so fast?

Links! Pure and simple. Links!

Ever wonder about criss-crossing vast oceans and zig-zagging through international time zones with impunity? The super-highway takes you on a never ending story ride. Links are like little conduits that keep the super-highway connected. If Websites are the heart of the World Wide Web, then its interconnectedness through linking, has to be the soul.

Natural Links

Recently, while I was working on my website, my sons Godfather popped by to say hi. He asked about the computer work that I was doing, so I explained it to him as best I could. At the time I was working with links.

After he left, he went home and explained to his computer savvy wife what I was doing. She has a huge complex (to me) website. Her website is closely themed with my website. Certainly a link from her website wouldn’t harm me in any way. (Don’t know why I never asked.)

When the dust had settled, she gave me several links. I was most thankful, and I told her so. The links she gave me were natural links because I never planned on getting them. Nor did I pay or ask for them. They were naturally given. Although I must concede, my great friend may have had something to do with me getting them.

Deep links

Additionally, it appears as though my great friend (yes, he’s great now), convinced his wife to give me some deep links also. I have 12 pages of content on this particular website. She gave me links to 5 of those content pages, plus a link to my home page.

Those 5 links are considered deep links because she went beyond my home page and gave links to my content pages. Everyone generally gives links to my home page. But she went beyond my home page, deeper into my website and gave links to my content pages.
She was very generous.

Believe it or not roads are somewhat like links. What if you built this fantastic house for your family but without a road leading to your house? How would the mailman get to your house? What about your wife’s mother? Well, maybe that’s a bad example.

But you get what I’m trying to say here don’t you? Roads are like links. You can drive along the super-highway, and eventually end up right into your own garage. Links are important, so learn all you can about them. We’ll discuss back links next time. I call them the super links.

Understanding the Best Link Building Services

Have you heard of link building? Do you know what it’s used for and why it’s so important to search engine optimization and your online success? If not, then you may want to read on to understand more about this online marketing service that you can find from the best internet marketing service providers throughout the world.

Links are used by search engines to identify your web pages and even to determine your ranking in search results. Now you may not have known this, but links provide you with access to a global audience. As you probably know the internet has created one of the most competitive market places in the world and where your business may have been competing with a handful of other companies in the past, online you are competing with thousands, so you need to utilise all the online marketing tools to ensure your clients get to see your name and click on the link to visit your website.

The focus of link building is to get external sites that are in the same industry as you to link to a page on your website. Now as you may have guessed, this is not an easy task. How do you get someone else to direct their traffic to your website so you can benefit? With links of course. Links will navigate your customer and push them to your site to dramatically improve your website traffic and in turn, boost your online revenue moving forward.

As you probably have already imagined, link building is not a quick and easy task. In fact it is very time consuming and difficult, so unless you or one of your team have time on their hands, it is advisable to make use of the best link building service providers and get them to do the hard work for you. Not to mention, this is what they do every day, so they know what is needed to help you achieve online success.

That being said, it is imperative that any links to your website are of the highest quality and how do you determine this. Some sites are seen as more authoritative than others and search engines love authority websites. So you will need to find someone who has the experience to put your links onto these pages, so when they get traffic, you benefit as a result.

What you have probably figured out by now is that the best link building services are a major factor to Google rankings. Google, the leading search engine provider, relies heavily on links to enable their systems to crawl various websites and learn more about them. Which means that keywords, content and more is not really effective without superior quality links to appeal to Google and give them the opportunity to boost your ranking moving forward.

In addition to this, there is also the need for internal links. Now that you know about the best link building services to drive traffic to your website, you need to focus on making your website easy to navigate and provide an enjoyable experience for your clients. You want customers to stay on your site for as long as possible. The longer they stay the higher the chances that they will act, whether it’s contacting you with questions, making a purchase or calling you in to provide a service.

Internal links are links between the pages on your website. This means that you can redirect clients to your home page, your about us page and specific products and services to make their online experience that bit more enjoyable.

What’s The Deal With Search Engines And Text Link Ads?

When did hypertext links become the enemy? Google’s PageRank began a burgeoning
search engine optimization link building industry that now seems to be out of
control. What’s the deal with text link ads? Isn’t a link just a link? Not
really, at least according to recent blog and forum posts.

In the Beginning There Were Links

A simple concept, hyperlinks connected the websites within the world wide web.
Linking is what the world wide web is about. This certainly didn’t start with
search engines, but rather with hyperlinks created with HTML code. The rules for
producing viable websites joining the world wide web sprang from this language.
So why is there so much power allotted to search engines and their rules about
linking? Sad to say but the past linking between sites voting for quality have
gotten muddled in the link building frenzy. Search engines have created their
own linking monster.

What Is This rel=” nofollow” Tag Anyway?

Much of the search engine forum discussion started with Google representative
Matt Cutts suggesting that O’Reilly Media use the rel=”nofollow” tag to keep off
topic links O’Reilly Media sold to essentially “not count” when search engine
robots came across the links for indexing purposes. The idea is that this tag
can be used to negate the power of the link vote for link popularity when the
webmaster is linking to what is often called a “bad neighborhood”. This may be
seen as a suggestion by Google, or it could be Google’s way of popularizing the
nofollow tag so it is used by webmasters for their own paid text link ads on
webmaster websites. Only time will tell.

Matt Cutts Comments On Reputable Sites & Link Selling

http://forums.searchenginewatch.com/showthread.php?threadid=7651

The recent flurry of posts regarding O’Reilly Media’s text link ads has produced
some interesting comments from Search Engine Watch Forums members and
Threadwatch members:

O’Reilly In Off-Topic Link Selling Debate

http://forums.searchenginewatch.com/showthread.php?threadid=7496

Google Admit Problems with Text Link Ads

http://www.threadwatch.org/node/3706

Danny Sullivan offers an explanation of this new tag in his Search Engine Watch Blog:

Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links

http://blog.searchenginewatch.com/blog/050118-204728

Definition Of The rel=”nofollow” Tag:

http://microformats.org/wiki/relnofollow

“By adding rel=”nofollow” to a hyperlink, a page indicates that the destination
of that hyperlink SHOULD NOT be afforded any additional weight or ranking by
user agents which perform link analysis upon web pages (e.g. search engines).
Typical use cases include links created by 3rd party commenters on blogs, or
links the author wishes to point to, but avoid endorsing.”

The original idea behind this tag was focused on decreasing link and comment
spam, particularly for blog sites. When you purchase text link ads webmasters
should be aware that the rel=”nofollow” tag may be present in the link page
source code, thus the link may end up being worthless in terms of ranking.

The Real Problem

How do the search engine algorithms differentiate between a simple text link and
a paid text link ad? The real problem may lie in the probability that Google and
other search engines are unable to differentiate between regular links and paid
links, such as text link ads, within their current algorithms.

This creates a great deal of work on the search engines part to track and
understand the true motivation for a link on a page. Certainly the issue may be
raised that webmasters who sell text link ads may cut into the business model of
the search engines text ad programs.

The Real Solution

The linking problem was created by the emphasis on the need for link voting to
improve link popularity and search engine ranking. This originated primarily
through the creation of Google’s PageRank. If the search engines created the
situation, shouldn’t the search engines then also provide the solution? Instead
of suggesting webmasters add the rel=”nofollow” tag to their pages to make the
search engines job easier, wouldn’t it make sense to create better search engine
algorithms? Maybe it is time to get rid of the toolbars and change the way
search engines value linking. From every comment I’ve seen on this subject it
certainly seems to be the right choice to make.

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