Clustering Articles For Greater Link Popularity

Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.

Strength in Numbers

The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.

Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.

Cluster Marketing

When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, internet marketeers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketeers to advertise the launch.  Now, if you were to be a member of each marketeer’s opt-in e-mail list, you would receive an e-mail about the same event from several marketeers instead of just the originator of the launch.  This act of joining together is the very basis of cluster marketing.

When marketeers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketeer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.

With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site.  Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines.  However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.

For years, marketeers have been experimenting with ways to build more links, with more “link juice” from authority sites. For the most part the results have been the same, the more advertising and the more articles that are produced the greater the link popularity. It has all boiled down to “Strength In Numbers”.

Clustering Articles

A few years ago I started to experiment with the broader technique of clustering articles. Soon, this method started to take hold within the internet marketing community as its ease of use became evident. This technique involves using a group of topic related articles to create back links to the target web site. These back links would not only relate to the target web site, but to other related locations. This inter-relational organization technique showed that over time, the link popularity increased while using fewer resources than the conventional one way link or three way linking methods.

One of the more popular aspects of clustering articles is that it can be accomplished using free internet resources instead of extensive paid advertising. Also, back links can be established in a shorter amount of time using variations of the original related topic articles. While it is possible to use un-related topic article groups, the link popularity isn’t as good as using related themes throughout these groups.

It’s important to note that these groups should be created from original content instead of copying someone else’s work.  The article directories and search engines are smart enough to know when you’re faking it with copied content.  Original content and variations of the original content in clusters have been found, in all cases, to produce the greater desired results.

Social Networking and Video Sharing

With the introduction of Social Networking the ease with which this technique can be implemented has increased over time. Additionally, the introduction of video sharing sites, do-it-yourself video production software, and camera systems with enhanced video production techniques has also enhanced link popularity when coupled with clustering articles. In future articles, I will expand on the “Techniques of Cluster Marketing” and “Proper Creation of Variations for Clustering Articles”.

Establish A Unique Linking Strategy

Due to the web development and growing competition, search engines are considering link relevance a crucial factor to rank web pages. As a website owner, if you want to develop a long-lasting relationship with Google, establishing a unique linking strategy to rank high on Google should be among your top priorities.

Ranking in Google is like being part of a competition. The more votes in favour the higher you will rank. In order to get those expected votes you need to have quality links pointing toward as many web pages inside your domain as possible. This is a way to show Google that your website contains plenty of quality material that is worth being ranked.

Quality links are those that come from high ranked websites. Google ranks pages from 0 to 10. The higher the number the more Google trusts a website, which will result in an authoritative website. You can get the page rank information from the Google Toolbar. Alexa Rank is also another meter of websites popularity.

Links coming from top class websites are a lot more significant that the topic relevancy. If your website deals with dog training and you have 1000 links coming from low rank dog related websites, that is less significant than having 100 links pointing in your direction from authoritative websites, though their main category is other than the dog training world.

Links should also come from a variety of sources. Build links from the larger number of websites that you can afford.

Search engines also take the anchor text of the link pointing to your website into deep consideration. You need to make sure that the links are created naturally, that is, they must have a common theme but be written differently. If the topic of your website is still dog training, the link pointing to your site could be something like this: canine training, dog teaching, dog trainers, etc. You need to avoid the same text link in order not to look unnatural.

Some experts claim that the position of the link can also influence ranking. Links integrated into the context tend to be more relevant than those that are isolated or in the footer.

Link exchange doesn’t seem to be a good idea in terms of ranking since non-reciprocal links are more valuable to Google. Examining your competitors could be a good source of high quality links and submitting your website to topic specific directories could be part of your strategy, since they are usually high raked websites.

Remember that your main aim should be getting high quality links whenever possible. The consistency in building links is what will have a greater impact on search engines.

The Importance of Building Links

For non-computer geeks, learning ones way around the internet can be a daunting experience, somewhat akin to sword swallowing. Many people are terrified of the internet and so leave it alone. Don’t let this be you. The internet is here to stay and you need this valuable tool.

To thrive in this flourishing and unbalanced economy, at the moment, the most promising way to “get known” or aid in prosperity is the internet. Learning and having the valuable tools such as a great website and quality link building is no doubt a must. Thankfully there are computer whiz kids that can develop both for you; if you are not up for the job. But the big question is what in the world link building is? How does that pertain to my website? What does link building do? How will it benefit my business?

Link Building – What is it?

It uses a third party website to drive traffic to your website. In other words, a link is created on another website that your customers are apt to visit, once they are on that site, they see that yours has something to offer them as well, and will then visit your site. This not only increases awareness that your site exists, it creates credibility and profitability for you. Mainly, though, it give you uncanny exposure to search engines, which helps you get sorted by the search engine, thus pointing many referrals more quickly to your site through such giant engines as Yahoo and Google. Your site will move up the rankings on the search engines, so the net surfer will target you, if not first, at least way up to the top of site listings.

To promote more traffic to your site, the links focus on keywords or phrases, an important concept which you need to understand, because it is up to you to create the essential words relating to your business, as well as your competition. Your well chosen words serve to separate your business from your rivals. There are owners of websites that allow these keywords to grow up organically over time. This can take a very, very long while. To speed the process up, create keywords to optimize the search engine and build links within the context of your website.

Links both incoming and outgoing are essential tools for your site. Be sure, though, that you are creating traffic by strategically placing these links in websites with related businesses. This will offer reciprocity and link significant pages on your site that aid in discovering additional content to increase the worth of your website

Link Building – is it significant?

Here’s the thing if you have a business, say for example an acupuncture center, you wouldn’t go to a random unpopulated area to start your business and make a name for yourself, would you? No, you would stand within the competition so more people will come and spread the world; earning you credibility and prosperity. This applies to business owners and their websites. Link building not only satisfies the traffic from sites but it can interest advertisers to post on your site thereby fetching abundant revenue and a successful website for you.