Link Building is Not Really That Hard As it Seems

Link building is the most vital part of an SEO campaign. Once a site is developed and all the on-page factors are considered, there is nothing more important than running a link building campaign to get the site rank high on search engines.

Most site owners struggle with this backlink building part of the SEO campaign. Anyone can develop a site or get it developed by a professional web development company or freelancer. However, not just anyone can build the backlinks that is needed to rank a site high. It takes broad knowledge and years of experience to be a successful link builder as once needs to know what works.

There are plenty of SEO articles floating around the web and lots of them are claimed to be informational. Where in reality, most of those so called expert articles are outdated and contain information that is no longer valid. Google makes about 500 minor updates to their search engine algorithm and makes one major update once every year or two. What found to be working this month may not even work next month due to recent Google update. If you are not on the top op all Google updates and capable of figuring out how to deal with the latest update, you will not be able to run a link building campaign successfully. All your work might just go right down to the drain as you might be utilizing a link building method that is already outdated.

Don’t believe it? Or the “guy” told you to use link exchange for backlink building that works like charm? Let me tell you something that will rock your world. “Link Exchange” doesn’t work anymore. In fact, Google will discount any links that is gained from link exchange. It is clearly posted on Google support site that any links that are paid or otherwise arranged to pass PageRank is in violation of Google policy and Google works hard to discount such links. It is therefore important to know which method works and which ones don’t.

So what to do? How to figure out which method works and which ones don’t? You can read a lot and do a lot of experiment. Read all you can and try to figure out the basic things of backlink building. Try to figure out which one works and then develop a link building plan. Rest will be pure experiment of one of more methods to see which one produces better result.

Sounds pretty hard? Well, it is actually hard to do all the research and experiments merely to figure out which method works. Either you go through the whole 9 yards yourself or outsource to a link building service provider or to an SEO Company who has gone though all the testing spending months and years of time. If you decide to outsource your link building project to a link building service provider, always do a little research about the company to see if you find any reviews on them. At least not finding any negative review on the SEO Company in question is vital.

Good luck on your link building campaign.

Link Popularity Building Made Easy

In order to “sell” your website to the highest ranking search engines in the world, you’ll need to more than likely use a link popularity building service. There are many companies that offer these services, to try to increase your link building campaign to drive relevant traffic, you’re branding and improve your link popularity and search engine rankings. Some people are actually afraid to admit that they used such a service, but in the world of e-Commerce, and web based businesses, this is the most crucial thing you can do to increase your web page ranking on these search engines, and “out link” your opponent.

The internet is a dog eat dog world when it comes to marketing, and when it comes to search engine optimization. Link popularity building tools such as SEO Elite, and other backlink software, and boosters, and even some paid companies that offer services to make your website backlink better, are making it big, and helping to get millions of successful businesses off the ground. The more backlinks you have pointing your website to a search engine, the higher ranking for that specific keyword you’ll get.

Many of the top competitor businesses in the world know about this method of “backlinking” in the business, and are using the knowledge of this to increase their profiles on social networks, their website for their business, their Twitter pages for their business or company, their music, and much more. But they wouldn’t be able to do any of this without link popularity building tools. Main reason why so many use this to increase Google ranking.

Most companies and businesses have these services because they pay either someone, a team of people, or even another company for these services to ensure their business ranks high on search engines. Other small companies starting out find this software, and services for free, and using freeware programs, or other low priced programs that offer link popularity building settings so that they can do all of the ecommerce and marketing themselves.

The link popularity building tools that most popular programs, from SEO Elite, to Link Boosters, and other backlink boosting software use are crucial, and time consuming, and time sensitive, but they are essential in making your website the strongest and most reached website on a particular search engine. If you want to reach a high number of traffic, and get your product out there easier, then using one of these programs will make it much easier to succeed online with your business.

Another thing is that with link popularity building, whether it be tools, software, or services, you can make your page come up first in a search engine. Many people click on links because they are curious, and when your page is listed first, many people want to know why. So due to this backlinking method of increasing your page ranks on the search engine, people will see your page, wonder why, and go to it. This can increase the number of people who are interested in your page or service, and can even mean more customers, making your business succeed where other companies don’t.

Link Popularity Should Be Top Priority For Your Blog

Link popularity is nothing to sneeze at. If you’re building a website of any kind, you need it. The question is, how do you build the link popularity that makes you rise in the search engines?

Well, there are several ways. Here are just a few:

  • Article Marketing
  • Link Reciprocity
  • Link Purchasing
  • Social Networking
  • Blogging

You could, of course, build a website and just hope that other webmasters like you well enough to link to you. But that is an unreliable method for a few reasons:

  • You can’t force webmasters to link to you
  • To get webmasters to link to you voluntarily you’ll have to provide them with maximum benefit, which is possible but unless you are the top-notch in your industry and you know it this is not as reliable as some people would have you believe
  • Some webmasters will not link to you no matter how much quality content you have unless you link back to them and you should know that reciprocal links aren’t as valuable as one-way links so that would defeat the purpose (NOTE: I’m not saying reciprocal links are bad, just not as valuable as one-way links)

While you can get one-way links to your website that are valuable links by relying on other webmasters to see the value you offer, to count on that method alone would be disastrous. For one thing, even if every website in the world linked to yours, not all of them would benefit you because in order for one-way links to have maximum benefit they need to be from websites with a high PageRank. That adds another kink in your garden hose, doesn’t it?

In other words, if you want to build link popularity, you need to rely on a number of methods to grow your website’s ranking and not just rely on one method. In my opinion, one method stands out above all others as the quickest and most effective method for building link popularity: Blogging.

Here’s how it works:

  • Each blog post is a single page in the search engines
  • Every time you link from your blog post to your website you are building a one-way link
  • If the blog is on your domain name, links to your website will benefit you more at Yahoo and MSN
  • If the blog is on a separate domain name, links to your website will benefit you at all of the search engines

Build link popularity through your blog using anchor text and signature lines. In your anchor text, take a keyword and make that a link two or three times in the body of your blog post. In your signature line, make the signature itself the name of your website or the URL, your actual website address. Every time you do that, you are building link popularity. Go to and you can measure your link popularity and even look at historical trends. Make link popularity a priority for your blog today.