Link Popularity Should Be Top Priority For Your Blog

Link popularity is nothing to sneeze at. If you’re building a website of any kind, you need it. The question is, how do you build the link popularity that makes you rise in the search engines?

Well, there are several ways. Here are just a few:

  • Article Marketing
  • Link Reciprocity
  • Link Purchasing
  • Social Networking
  • Blogging

You could, of course, build a website and just hope that other webmasters like you well enough to link to you. But that is an unreliable method for a few reasons:

  • You can’t force webmasters to link to you
  • To get webmasters to link to you voluntarily you’ll have to provide them with maximum benefit, which is possible but unless you are the top-notch in your industry and you know it this is not as reliable as some people would have you believe
  • Some webmasters will not link to you no matter how much quality content you have unless you link back to them and you should know that reciprocal links aren’t as valuable as one-way links so that would defeat the purpose (NOTE: I’m not saying reciprocal links are bad, just not as valuable as one-way links)

While you can get one-way links to your website that are valuable links by relying on other webmasters to see the value you offer, to count on that method alone would be disastrous. For one thing, even if every website in the world linked to yours, not all of them would benefit you because in order for one-way links to have maximum benefit they need to be from websites with a high PageRank. That adds another kink in your garden hose, doesn’t it?

In other words, if you want to build link popularity, you need to rely on a number of methods to grow your website’s ranking and not just rely on one method. In my opinion, one method stands out above all others as the quickest and most effective method for building link popularity: Blogging.

Here’s how it works:

  • Each blog post is a single page in the search engines
  • Every time you link from your blog post to your website you are building a one-way link
  • If the blog is on your domain name, links to your website will benefit you more at Yahoo and MSN
  • If the blog is on a separate domain name, links to your website will benefit you at all of the search engines

Build link popularity through your blog using anchor text and signature lines. In your anchor text, take a keyword and make that a link two or three times in the body of your blog post. In your signature line, make the signature itself the name of your website or the URL, your actual website address. Every time you do that, you are building link popularity. Go to http://www.marketleap.com and you can measure your link popularity and even look at historical trends. Make link popularity a priority for your blog today.

A Solution for Google and the Fight Against Paid Links

One of the biggest debates raging in the search marketing world right now is Google’s stance on paid links. Google went a step further than just talking about it for the past two years, and dropped PageRank values for many sites known to sell links specifically for the purpose of passing PageRank and thus, rankings, on to the buyer’s site. My solution to the paid link epidemic goes one step further; but first, here’s a brief synopsis of what has actually transpired.

Google feels it is a violation of organic search engine optimization practices to pay for incoming links… but only certain kinds of links. Some webmasters do a great deal of business by simply selling outbound links off their high PageRank web pages. But there’s a difference between that and say, paying for a business listing to the Yahoo! Directory. There is more value and legitimacy in a Yahoo! listing than buying a text link on a pharmaceutical site pointing to your gambling site with keyword stuffed anchor text. Yahoo! also does not accept all submissions, so there is an element of quality to their directory. There are differences in paid links.

Sounds like Google’s just stepping up their algorithmic intelligence once again and defining new black hat techniques, right? Perhaps, but not without controversy. News in September spread that the once very popular Aviva Directory, among others, had suffered drastic drops in Google rankings, which ultimately would lessen the quality of the outbound links they list. Aviva was one of the more SEO-friendly directories around, which led to its popularity for webmasters. PageRank was passed on several levels deep, and the $50 fee was very reasonable for a permanent PR3 or PR4 one-way link.

Many argue that Aviva has done nothing wrong. Their business provides a service to webmasters that is transparent as well as valuable for a fair cost. But the point I have isn’t to say who is right and who is wrong. It is instead to say that Google is walking a fine line with this one. There was speculation that their stance has something to do with a Federal Trade Commission staff opinion saying that, “companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.” This would extend to web sites presenting commercial listings of other businesses for a fee without sufficiently noting that in each case. According to Google, there are several linking options that web sites should use in these cases, or else they risk suffering the consequences like Aviva did. They include using a meta robots tag to disallow the Google crawler, using JavaScript links, and the “nofollow” attribute among others.

Whether the FTC opinion and Google’s unhappiness with paid links are just a coincidence, I found it worth mentioning.

Keep in mind that Google also runs the most popular Pay Per Click advertising platform on the Internet. If webmasters are paying for links on the Internet, it is certain that Google would like to do everything it can to encourage the use of their AdWords and AdSense services over text link buying from private companies. This includes offering a paid link reporting page – http://www.google.com/webmasters/tools/paidlinks – which is the first of its kind in the search engine world.

The drop in PageRank of many high profile sites was indeed a wake up call. However, my solution is extremely simple, goes one step farther, and one I’m sure Google has already considered:

Stop making PageRank values public altogether.

Why? Well, for starters PageRank never really gave any accurate reading as to the value of a web page. One could get a single incoming link from an irrelevant PR7 page that would transfer a very respectable PR value to their site. Another web site could have hundreds of relevant PR1 links pointing to it and have a lower PageRank value than the first page. If I’m trying to determine the “worth” of a page, the second example could easily be more helpful to a user than the first. The value of a link doesn’t begin and end with the page’s PR value. There are other factors. Without knowledge of PageRank, link exchanges, article reprints, and other old school and still popular methods of link building could continue fairly unaffected. New-age methods such as social media promotion, press releases, and link baiting would also not be affected. Hiding PageRank would not turn the world of webmasters and SEO upside down.

But what’s more important is that PageRank plays such a massive factor in why people buy and sell links. The higher the PR, the more expensive a link is generally. Take away that value system and all of a sudden paid link participants need to re-evaluate their strategies. Sure, existing links would likely not change. Even though PR is hidden, you can bet most existing pages will hold their value for the time being. But all future link purchasing would have to be based upon a brand new system.

PageRank is a window to Google’s algorithm. It’s only natural that some people will try to manipulate rankings by using that data. But what purpose does PageRank serve anymore? To the casual web surfer (the vast majority of Internet users) the little green bar in their browser’s toolbar (if they even bothered to install the Google Toolbar) probably evokes the same reaction that a Windows “stack dump” error would: A scratch of the head. A shrug of the shoulders. A bewildered, “huh?”

As an SEO myself, I find it pretty annoying that my competition pays for incoming links to rank their clients well. It doesn’t put me out of business, as I’m a creative and resourceful online marketer. But the sheer ease of buying links for clients definitely leaves me with a bad taste in my mouth. So I, for one, welcome Google’s crackdown on paid links and will be an active user of their paid link reporting form. Hopefully they get rid of PageRank altogether. Its day has certainly passed.

Website Promotion As Link Bulding

In the past few years, the use and size of the World Wide Web has grown exponentially. The largest database of information has proven useful to millions of people worldwide, providing information access to less-developed or isolated regions. Being so big and comprising so many topics, some considered it was time to organize it and they managed to do that using what is known as web directory.

It must be clear that a web directory is completely different from a search engine. This type of directory available on the World Wide Web has the ability to provide links for various websites, assigning them to diverse categories. The search engine provides Internet users with the information after relating to keywords; on the other hand, a web directory uses its available categories to list various Internet sites.

As with other programs related to the Internet, there are many things to know about a web directory. There are certain characteristics and requirements, website possessors having the possibility to submit their websites. The subjects presented by a link directory are more than diverse; they generally show how many information the Internet can contain. A wide range of categories are presented, each one having subcategories, depending on the spatial location and spoken language.

The quality level of the web directories is always open to argument or debate. The content must be only of high-quality, the various types of listings must be in clear and comprehensible terms. A link directory can be a wonderful way to explore the information you are interested in. For example, if you are looking for a painting you can try the link directory called ‘Art’. There you have several sub-categories, such as art history, performing arts and visual arts. From then you just have to look further and in the end you will surely find what you are searching for.

These interconnected listings of website categories can also present information about subjects such as: business, computers and Internet, health, home and sports. Practically, there is not one single topic a link directory cannot cover. There are particular categories, helping people to benefit from selective information.

Web directories and their subdirectories include a wealth of accessible data, demonstrating once more the communication opportunities of the Internet. Such websites present accurate and up-to-date statistics about available categories, active and pending links. The Internet and such URL directories are much more than a popular technology; they enable individuals to share and receive information with people from every corner of the world.

The growth of the Internet technology also allowed the development of web directories and link listings. Broad topics are available, offering the possibility of a refined search. More and more people are interested in creating link directories, wanting to help to the broadcasting of information and updating their links constantly. The information must be relevant and the categories as clear as possible. People have to go to a main category and find what they are looking for using subdirectories. It is not complicated; on the contrary, it is quite simple.

High-speed Internet connections have had a deep effect on people from all over the world. Information technology is an ongoing trend and web directories are extremely popular. They represent a common way to obtain various links, bearing useful collections of data. Their popularity cannot be denied and it is likely to increase in the future. You can submit links or search for the latest links; it is up to you how you benefit from this amazing technology.